Who we are



n. the realization that each random passerby is living a life as vivid and complex as your own—populated with their own ambitions, friends, routines, worries and inherited craziness—an epic story that continues invisibly around you; with elaborate passageways to thousands of other lives that you’ll never know existed, in which you might appear only once, as an extra sipping coffee in the background, as a blur of traffic passing on the highway, as a lighted window at dusk.

For us here at Sonder, this definition brings grace and love in the understanding that every person has a story.  We do our best to extend that to the people around us and the random passerbys.  Since sonder is about stories we thought it appropriate to share our story with you.  Each piece is named according to the journey that brought our founder, Annie here.  Navajo Pointe, one of our scents, is named after the sunrise she watched over the Grande Canyon on her road trip to move out to Los Angeles.  The Jenny Ring is named after an awe inspiring hike she took on a camping trip in the Grand Tetons.  Each piece has a name and each name has a meaning.